Business Technology

The market for and development of wireless handsets is a vital concern of current business technology news, which closely tracks the course of popularity of these devices. In recent technology news that received wide attention from media outlets devoted to following this section of the economy, the wireless handset maker Pantech announced new business moves intended to help win increased volumes of business from AT&T, which holds the status of being the second-most popular cell phone service provider based in the United States. Business technology news sources have been paying close attention and devoting considerable analysis to the decisions made by the company for restructuring the upper echelons of the company. In such technology news, the South Korea-based organization has decided to install an executive named David Ronis in the newly created position of chief marketing officer,while also installing the former vice chief officer of Pantech’s overseas sales and marketing, Charles Park, as CEO of the company’s U.S. operations.

According to analysts with expertise in business technology news, the hiring of David Ronis is a particularly strategic move on the part of the company, in that he brings the experience to Pantech of having formerly worked as a sales executive at what was known at time as LG Electronics MobileComm and Cingular Wireless, and is now registered as AT&T. This prior business relationship is hoped to increase the company’s rate of success with getting its products selected by AT&T. Up to this time, technology news sources have reported that Samsung and LG have held considerable leverage over Pantech in their relationship with AT&T and consequent strength in the United States market. Business technology news has followed efforts made by Pantech to break into the American market for communications devices for several years before this point, and has thus far indicated comparably minimal results next to those of its competitors to have emerged from these efforts. By the end of 2009, for instance, it was reported in technology news that only 5% of the market share of cell phones sold by AT&T had been produced by Pantech.

As part of the company’s effort to reverse these trends in its rate of success, it has announced in business technology news sources plans to bring out six new models of handsets through AT&T in the coming year, a goal which if accomplished will double the number that Pantech introduced through AT&T the year before. In order to keep up this rate and maintain a presence in technology news, Pantech has set a goal of bringing eight to ten handsets through AT&T for each of the three following years.

According to business technology news sources, the strategy with which Pantech hopes to implement this goal consists of a reliance on devices which possess quick-messaging capacities and are enabled with Qwerty-keyboard technology. Technology news reporting shows that such devices amount to 65% of the sales enjoyed annually by AT&T. Technology users and professionals should follow the progress of business technology news reporting on these initiatives.